It’s George the Social Media expert who in 60 days has architected a total shift in your marketing strategy, mentored your sales and marketing team on boosting their productivity by 3X, helped you reinforce, remind and re-commit to your branding message – and you can hardly believe it because this is the third ‘Social Media Expert’ you’ve worked with and the other two failed.
George is successful not because he is an expert in Social Media Marketing – so were the other two guys who failed. George succeeded because before you signed him on, he gave you the opportunities to say no – no you weren’t ready for change; no you weren’t ready to be moved outside your marketing comfort zone; no thanks I like the status quo just fine. And George gave you those opportunities to say no because if you say yes to him, it means only one thing – you’re going to move on his strategy. He doesn’t want to collect your fee to tell you what to do – he wants to deliver value to you and your organization so big – that you get to measure results. George can’t wait to get to the measuring part. So, if he doesn’t get you to implement, you can’t measure the results. And if you can’t measure the results, you’ll think you wasted your money. George gets paid the same – either way – but when you do it George’s way – you impact your business remarkably, and George is your new found ‘can’t live without him guy’. There are hundreds of Social Media Marketing people out there who would be glad to take your fee to tell you what to do – but not George – his personal brand is about results. This is an Irreplaceable Talent.
It’s Jill the customer service representative who sells more product and service to angry customers calling in to complain than the sales people sell during outbound sales calls.
It’s Jill’s burning passion to know her customers and she is able to empathize with angry customers when she hears their frustration over the phone. Her calming effect takes hold when she paints the picture for them – ‘I can just see you standing there beating the printer with your shoe because the ink cartridge busted. I know you are really inconvenienced right now, so here’s what we are going to do. Pete down the hall from you has the same printer – go ask if you can print over there. I’ll send you two cartridges overnight – that way you’ll have a spare when you run out or if anything ever happens in the middle of your print job again. If you give me a quick purchase order number for the extra cartridge – we’ll get you fixed up in no time’. Jille changed the supply chain model for this small customer to sell more ink cartridges – but more – she solved the problem on the spot because she knows Pete is down the hall – she solved the problem like no one else can do. This is an Irreplaceable Talent.
It’s Nick the Investment Banker, who performs on the job 16 hours a day and who wakes up every morning, Monday through Saturday to do it all over again, happily.
Nick is totally bought in to the intensity of the job and has reconciled this to his life style. He can’t wait to get to the desk. He’s always at the desk to take the client’s call and move the deals along to closure. Nick finds swimming in the shark tank when you are on the top of the food chain, fun. Nick is unlike many other Investment Bankers who straddle the fence with the intensity of the job and the pull towards spending time with family, hobbies and interests. Is it worth it? Where else could I make this kind of money? Resentment, frustration, fatigue and distractions are part of their every day. They haven’t reconciled. They haven’t found ‘it’. Nick has. Nick is an Irreplaceable Talent.